Business Model Canvas Alternative Lean Plan Template

Business Model Canvas Alternative Lean Plan Template If you have been thinking of starting a business, you have obviously heard and read about the importance of a business plan. While business plans are quite useful, that’s not to say they don’t have their problems. Business plans take too long to write, yet most of those you will share your business plan with probably won’t read it end to end.Updating your business plan regularly as your business grows is also quite difficult. For many entrepreneurs, the business plan is simply a document that they have to present to the bank or investors in order to secure funding.While writing a business plan is hectic, planning your business is still critical. Starting a business without planning out key activities is a recipe for failure. What if you had a way to capture the essence of your business in a simple, one page template instead of having to write and format a 10 page business plan?Fortunately, you can do that using a template known as the Business Model Canvas, which was developed by Alexander Osterwalder.WHAT IS THE BUSINESS MODEL CANVAS?The Business Model Canvas is a planning tool that allows business owners to make a graphic representation of the different variables involved in starting a business. It provides an easy way to visualize a business without having to worry about all the details that go into a business plan.A Business Model Canvas can also be used to analyze the current situation of an existing business. Below is an example of what the Business Model Canvas looks like. While the Business Model Canvas provides a quick and easy way of visualizing a business, it has one major flaw. It does not focus on the product/market fit. In other words, the Business Model Canvas does not care whether the business solves any real problem for its customers.Why is this so much of a problem?Think about the last time you went to buy something from the supermarket. What did you buy? More importantly, why did you buy it? My guess is that you did not buy whatever you did just because the supermarket had it in stock, or because you had some money to spend, or because you saw the product being advertised on TV. Instead, you bought it because you needed it, because it helped you solve a certain problem.For example, if you bought a set of batteries for your TV’s remote control, you bought them because you needed to use the remote control but could not because the batteries had run out. If you bought a refrigerator, you bought it because you needed to preserve food.If you b ought a lawn mower, you bought it because you need to mow your lawn. The point here is that each of your buying decisions is determined by a need or a problem.What the above tells us is that for any business to attract customers, it needs to solve a certain problem for the customer. It also needs to solve the problem in a unique way in that convinces customers to buy its products instead of available alternatives. Not only does the business need to solve a problem, it also needs a unique solution to the problem.Without that, the business is bound to fail.Unfortunately, the Business Model Canvas does not consider on this crucial aspect of a business.To ensure that this very important aspect of your business is not forgotten, the solution is to use another business planning tool known as the Lean Plan Template.WHAT IS THE LEAN PLAN TEMPLATE?Just like the Business Model Canvas, the Lean Plan Template is a simple tool that allows you to quickly and easily capture the essence of your bus iness. The major difference is that the Lean Plan template places more focus on the problem your business is trying to solve.The premise behind the Lean Plan Template is that it is impossible to create value and make your business model work without first understanding your customer’s problems.Once you know what your customers’ problems are, it becomes a lot easier to define solutions, come up with a unique value proposition, determine the sources of revenue, and so on.On the other hand, without a clear understanding of your customer’s problems, it becomes challenging to articulate some aspects of your business, such as the key resources, key activities, and key partners, all of which are part of the Business Model Canvas.Some of the elements that make the Lean Plan Template better suited to planning your business compared to the Business Model Canvas include:Problem:  The number one reason most businesses fail is that they set out to solve the wrong problem. According to CB I nsights, majority of business (42%) fail because they solve problems that are interesting rather than problems that serve a market need. This leads to building of the wrong product that customers are not interested in. By including a description of the problem, the Lean Plan Template ensures that entrepreneurs do not end up making this costly mistake.Solution: Apart from understanding customer problems, a business also needs to ensure that it is offering the best possible solution. By including this section, the Lean Plan Template ensures that the business is focused not on providing a solution the owners are obsessed with, but a solution that actually works.Competition: A business also needs to think about the other players offering solutions to its prospective customers. The aim of this section is not to discourage you from working towards your vision, but rather to encourage you to think about how to give your business a competitive edge. Without thinking about this, your busines s has no way of grabbing a portion of the market share from already existing players within the market.Milestones: Starting a business is a very chaotic undertaking. There are hundreds of things to be done. If you are not careful, you can easily end up devoting your time and effort to activities that do not move your business forward. To avoid this, you need to decide beforehand what important activities you need to undertake and the key metrics that you will use to evaluate your business’ performance. This helps you to stay on course and prevents you from chasing the wrong goals.As you can probably tell so far, the Lean Plan is designed to help entrepreneurs test their business. It is not meant for investors, customers or consultants. Still, the entrepreneur can use the Lean Plan template to engage with all these people and validate their business idea.ELEMENTS OF THE LEAN PLAN TEMPLATEThe Lean Plan Template is made up of 12 elements, which fall under 5 main segments.Brought toge ther, these 12 elements give the entrepreneur a comprehensive overview of the business and helps to ensure that the business has a product/market fit.Below is a quick overview of all the sections and elements that are included in the Lean Plan Template.1. StrategyThis section of the Lean Plan Template outlines gives an outline of your business and explains what the business intends to do. The strategy section is comprised of five key elements:Business Identity: This gives a one sentence overview of your business. Who are you? What does your business do? What value do you provide to your customers? You can think of this as your unique value proposition. For example, a content marketing agency’s might have their business identity as “Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.”Problem: This gives a brief description of the problem you are trying to solve for your customers. Go ing with our content marketing example from above, the problem can be stated as “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”Solution: This is a brief explanation of how you are solving the problem you described above. Here, you will essentially give a description of your products and services. Our content marketing agency can have their solution as “Droidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needs.”Target Market: Here, you should give a description of the customers your products and services are targeting. What is the size of the market? Are you targeting one or multiple segments within the market? Remember, the aim is not to conduct in-depth market research at this stage. You just want to get a rough idea of who your customers are and whether the size of the market is enough to sustain your business.Comp etition: Here, you should describe other business who are trying to solve the same problem as you. Don’t just think about businesses that are offering the offering the same products and services as you. Instead, think of any other alternatives that your customers might use instead of your products, even if they are not within the same industry.For instance, if your business is a hotel, you are in competition not only with other hotels, but also with individuals letting out their apartments and condos on Airbnb. In addition, you should also include a brief description of any factors that differentiate your business from your competitors.2. TacticsThis section describes the tactics you will use to implement your strategy. This section comprises four key elements:Sales channels: This should give a description of the channels you intend to sell your products and services. Are you going to open a brick and mortar store? Will you sell online? Or will you sell your products through a dis tributor? Explain the channels you are going to use to get the product to the market.Marketing Activities: Here, you should give a brief explanation of the key things you will do in order to reach your customers. Will you advertise online or through traditional mass media? Will you attend trade shows to promote your products? Will you hold a grand opening? Or will you partner with other businesses?Team: This should give a list of the key team members and their roles. This is important because your team can be the difference between success and failure. If there are some key roles that you intend to hire once the business is running, you should also list them here.Partners and resources: If your business needs to work with other businesses in order to be successful, you should list these businesses here. If your business needs any key resources, you should also list them here.3. Business ModelWithout money, you cannot claim to be in business. In this section, you need to describe how money will flow into and out of your business. This section has two key elements.Revenue: Here, you need to describe how your business will make money. The aim is to give you a general idea of revenue, so there is no need to come up with detailed financial forecasts at this stage. Simply write down a bulleted list of your primary revenue streams and you are good to go.Expenses: Here, list down the expenses you will incur when running your business. Once again, don’t be so concerned with detailed forecasts and numbers. You just want to make sure that you understand all the costs that will be associated with running your business.4. ScheduleThis is the last section of the Lean Plan Template. It contains only one key element:Milestones: This section contains a list of tasks, activities, responsibilities and key milestones that you need to undertake and achieve as you set out building your business. These include tasks like registering your business, getting licenses and permits wher e necessary, launching the business, and so on, as well as milestones such as getting the first 100 customers, reaching a certain number of app installs, hitting a certain revenue target, and so on.Now that you know all the elements that make up the Lean Plan Template, let’s take a look at a sample Lean Plan Template to see what it actually looks like.Business IdentityDroidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.ProblemSmall businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.SolutionDroidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needsTarget MarketSmall business owners with an online presenceBusinesses without a dedicated content marketing departmentThe CompetitionOther content marketing agenciesFreelancersContent millsSales Chann elsWe sell directly through our websiteMarketing ActivitiesEmail marketing campaignSocial media marketingPPC marketingSEORevenueContent writing packagesExpensesPayrollMarketing and advertisingWeb hosting and domain registrationMilestonesBuild website (Jan 2019)Launch (Feb 2019)Reach out to social media influencers (Feb 2019)Team And Key RolesAndy: OwnerPeggy: Sales and marketingErick: OperationsPartners And ResourcesDylan: InfluencerKerr: SEO consultantAs you can see, the Lean Plan helps an entrepreneur to flesh out the most important aspects of their business in one page and to come up with all the assumptions on which the business will be based.Keep in mind that, while the Lean Plan Template is designed to enable you distill the essence of your business easily and quickly, there are some considerations you need to follow in order for it to be useful.Specifically, you should use sentences that are simple, specific and concise, but at the same time, they need to be meaningful. For i nstance, instead of writing “content” as a problem, write “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”In addition, after creating your Lean Plan, you should go through it and try to see whether it tells a complete story about your business. A great Lean Plan should tell a story about your business. For instance, using the content marketing agency example, here is the story from their Lean Plan.Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers (identity). Our aim is to help small business owners with an online presence (target market) to create content even if they don’t have a dedicated content marketing department (problem) by providing monthly content packages, allowing them to focus wholly on running their business (solution).They will know about Droidcontent through email, social media, PPC marketing and organic search (marketing activities) and will buy the packages directly from our website (sales channels).  Our packages will offer a hands-free content marketing approach that will make our services stand out from those of other content marketing agencies, freelancers and content mills (competitors). We will charge our customers depending on their chosen package (revenue streams).We believe this will help to cover our payroll, web hosting and domain registration and marketing costs (expenses). We hope to start building the website in January 2019, launch the business in February and reach out to social media influencers in February (milestones). The business will be led by Andy, Peggy and Erick (team). Dylan and Kerr will help us with our marketing efforts (partners and resources). If your Lean Plan tells such a story, good job!TESTING YOUR IDEADeveloping a Lean Plan is only the first part of the work. Just because your Lean Plan is complete does not mean that you have a business that is ready to launch.Remember, the Lean Plan was only meant to help you come up with the main assumptions about your business idea. Before you launch the business, you need to validate these assumptions. This helps you reduce risk by confirming that your idea is viable.To test your assumptions, you need to go out and talk to your potential customers. Find out whether they actually have the problem you think they do, what they think of your potential solution to these problems, how much they are willing to pay for the solution, what alternatives they currently use, and so on.Talking to potential customers will also help you figure out the best way to market and sell to them. Don’t skip this step. Many businesses have failed because of launching before testing their idea.REVIEW YOUR RESULTS AND REFINE YOUR PLANTalking to potential customers as you test your idea might reveal some things you might have overlooked while coming up with your Lean Plan.For example, you might find out that whi le the potential customers have the problem you think they have, they do not prefer your potential solution. In this case, you might need to refine your Lean Plan in accordance with the preferences of your customers.The good thing here is that making revisions to your Lean Plan is a lot easier than making revisions to a detailed business plan. You can continue making more revisions to your Lean Plan as you learn more about your customers.WRAPPING UPThe Lean Plan Template is a great tool that allows you to quickly and easily capture the essence of your business. Unlike a business plan, the Lean Plan takes just a few minutes to write and is a lot easier to update. The Lean Plan allows you to flesh out all the important elements of your business in a single page that you can easily view and share.The Lean Plan is also much better than the Business Model Canvas because it places more focus on the problem you are trying to solve for your customers, which is a very critical aspect of ever y business.The Lean Plan helps you to easily test your business idea for viability before investing a lot of time, effort and money into the idea. The Lean Plan is a live document, which means that it should be constantly updated as you interact with your customers and learn more about them.

Business Model Canvas Alternative Lean Plan Template

Business Model Canvas Alternative Lean Plan Template If you have been thinking of starting a business, you have obviously heard and read about the importance of a business plan. While business plans are quite useful, that’s not to say they don’t have their problems. Business plans take too long to write, yet most of those you will share your business plan with probably won’t read it end to end.Updating your business plan regularly as your business grows is also quite difficult. For many entrepreneurs, the business plan is simply a document that they have to present to the bank or investors in order to secure funding.While writing a business plan is hectic, planning your business is still critical. Starting a business without planning out key activities is a recipe for failure. What if you had a way to capture the essence of your business in a simple, one page template instead of having to write and format a 10 page business plan?Fortunately, you can do that using a template known as the Business Model Canvas, which was developed by Alexander Osterwalder.WHAT IS THE BUSINESS MODEL CANVAS?The Business Model Canvas is a planning tool that allows business owners to make a graphic representation of the different variables involved in starting a business. It provides an easy way to visualize a business without having to worry about all the details that go into a business plan.A Business Model Canvas can also be used to analyze the current situation of an existing business. Below is an example of what the Business Model Canvas looks like. While the Business Model Canvas provides a quick and easy way of visualizing a business, it has one major flaw. It does not focus on the product/market fit. In other words, the Business Model Canvas does not care whether the business solves any real problem for its customers.Why is this so much of a problem?Think about the last time you went to buy something from the supermarket. What did you buy? More importantly, why did you buy it? My guess is that you did not buy whatever you did just because the supermarket had it in stock, or because you had some money to spend, or because you saw the product being advertised on TV. Instead, you bought it because you needed it, because it helped you solve a certain problem.For example, if you bought a set of batteries for your TV’s remote control, you bought them because you needed to use the remote control but could not because the batteries had run out. If you bought a refrigerator, you bought it because you needed to preserve food.If you b ought a lawn mower, you bought it because you need to mow your lawn. The point here is that each of your buying decisions is determined by a need or a problem.What the above tells us is that for any business to attract customers, it needs to solve a certain problem for the customer. It also needs to solve the problem in a unique way in that convinces customers to buy its products instead of available alternatives. Not only does the business need to solve a problem, it also needs a unique solution to the problem.Without that, the business is bound to fail.Unfortunately, the Business Model Canvas does not consider on this crucial aspect of a business.To ensure that this very important aspect of your business is not forgotten, the solution is to use another business planning tool known as the Lean Plan Template.WHAT IS THE LEAN PLAN TEMPLATE?Just like the Business Model Canvas, the Lean Plan Template is a simple tool that allows you to quickly and easily capture the essence of your bus iness. The major difference is that the Lean Plan template places more focus on the problem your business is trying to solve.The premise behind the Lean Plan Template is that it is impossible to create value and make your business model work without first understanding your customer’s problems.Once you know what your customers’ problems are, it becomes a lot easier to define solutions, come up with a unique value proposition, determine the sources of revenue, and so on.On the other hand, without a clear understanding of your customer’s problems, it becomes challenging to articulate some aspects of your business, such as the key resources, key activities, and key partners, all of which are part of the Business Model Canvas.Some of the elements that make the Lean Plan Template better suited to planning your business compared to the Business Model Canvas include:Problem:  The number one reason most businesses fail is that they set out to solve the wrong problem. According to CB I nsights, majority of business (42%) fail because they solve problems that are interesting rather than problems that serve a market need. This leads to building of the wrong product that customers are not interested in. By including a description of the problem, the Lean Plan Template ensures that entrepreneurs do not end up making this costly mistake.Solution: Apart from understanding customer problems, a business also needs to ensure that it is offering the best possible solution. By including this section, the Lean Plan Template ensures that the business is focused not on providing a solution the owners are obsessed with, but a solution that actually works.Competition: A business also needs to think about the other players offering solutions to its prospective customers. The aim of this section is not to discourage you from working towards your vision, but rather to encourage you to think about how to give your business a competitive edge. Without thinking about this, your busines s has no way of grabbing a portion of the market share from already existing players within the market.Milestones: Starting a business is a very chaotic undertaking. There are hundreds of things to be done. If you are not careful, you can easily end up devoting your time and effort to activities that do not move your business forward. To avoid this, you need to decide beforehand what important activities you need to undertake and the key metrics that you will use to evaluate your business’ performance. This helps you to stay on course and prevents you from chasing the wrong goals.As you can probably tell so far, the Lean Plan is designed to help entrepreneurs test their business. It is not meant for investors, customers or consultants. Still, the entrepreneur can use the Lean Plan template to engage with all these people and validate their business idea.ELEMENTS OF THE LEAN PLAN TEMPLATEThe Lean Plan Template is made up of 12 elements, which fall under 5 main segments.Brought toge ther, these 12 elements give the entrepreneur a comprehensive overview of the business and helps to ensure that the business has a product/market fit.Below is a quick overview of all the sections and elements that are included in the Lean Plan Template.1. StrategyThis section of the Lean Plan Template outlines gives an outline of your business and explains what the business intends to do. The strategy section is comprised of five key elements:Business Identity: This gives a one sentence overview of your business. Who are you? What does your business do? What value do you provide to your customers? You can think of this as your unique value proposition. For example, a content marketing agency’s might have their business identity as “Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.”Problem: This gives a brief description of the problem you are trying to solve for your customers. Go ing with our content marketing example from above, the problem can be stated as “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”Solution: This is a brief explanation of how you are solving the problem you described above. Here, you will essentially give a description of your products and services. Our content marketing agency can have their solution as “Droidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needs.”Target Market: Here, you should give a description of the customers your products and services are targeting. What is the size of the market? Are you targeting one or multiple segments within the market? Remember, the aim is not to conduct in-depth market research at this stage. You just want to get a rough idea of who your customers are and whether the size of the market is enough to sustain your business.Comp etition: Here, you should describe other business who are trying to solve the same problem as you. Don’t just think about businesses that are offering the offering the same products and services as you. Instead, think of any other alternatives that your customers might use instead of your products, even if they are not within the same industry.For instance, if your business is a hotel, you are in competition not only with other hotels, but also with individuals letting out their apartments and condos on Airbnb. In addition, you should also include a brief description of any factors that differentiate your business from your competitors.2. TacticsThis section describes the tactics you will use to implement your strategy. This section comprises four key elements:Sales channels: This should give a description of the channels you intend to sell your products and services. Are you going to open a brick and mortar store? Will you sell online? Or will you sell your products through a dis tributor? Explain the channels you are going to use to get the product to the market.Marketing Activities: Here, you should give a brief explanation of the key things you will do in order to reach your customers. Will you advertise online or through traditional mass media? Will you attend trade shows to promote your products? Will you hold a grand opening? Or will you partner with other businesses?Team: This should give a list of the key team members and their roles. This is important because your team can be the difference between success and failure. If there are some key roles that you intend to hire once the business is running, you should also list them here.Partners and resources: If your business needs to work with other businesses in order to be successful, you should list these businesses here. If your business needs any key resources, you should also list them here.3. Business ModelWithout money, you cannot claim to be in business. In this section, you need to describe how money will flow into and out of your business. This section has two key elements.Revenue: Here, you need to describe how your business will make money. The aim is to give you a general idea of revenue, so there is no need to come up with detailed financial forecasts at this stage. Simply write down a bulleted list of your primary revenue streams and you are good to go.Expenses: Here, list down the expenses you will incur when running your business. Once again, don’t be so concerned with detailed forecasts and numbers. You just want to make sure that you understand all the costs that will be associated with running your business.4. ScheduleThis is the last section of the Lean Plan Template. It contains only one key element:Milestones: This section contains a list of tasks, activities, responsibilities and key milestones that you need to undertake and achieve as you set out building your business. These include tasks like registering your business, getting licenses and permits wher e necessary, launching the business, and so on, as well as milestones such as getting the first 100 customers, reaching a certain number of app installs, hitting a certain revenue target, and so on.Now that you know all the elements that make up the Lean Plan Template, let’s take a look at a sample Lean Plan Template to see what it actually looks like.Business IdentityDroidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.ProblemSmall businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.SolutionDroidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needsTarget MarketSmall business owners with an online presenceBusinesses without a dedicated content marketing departmentThe CompetitionOther content marketing agenciesFreelancersContent millsSales Chann elsWe sell directly through our websiteMarketing ActivitiesEmail marketing campaignSocial media marketingPPC marketingSEORevenueContent writing packagesExpensesPayrollMarketing and advertisingWeb hosting and domain registrationMilestonesBuild website (Jan 2019)Launch (Feb 2019)Reach out to social media influencers (Feb 2019)Team And Key RolesAndy: OwnerPeggy: Sales and marketingErick: OperationsPartners And ResourcesDylan: InfluencerKerr: SEO consultantAs you can see, the Lean Plan helps an entrepreneur to flesh out the most important aspects of their business in one page and to come up with all the assumptions on which the business will be based.Keep in mind that, while the Lean Plan Template is designed to enable you distill the essence of your business easily and quickly, there are some considerations you need to follow in order for it to be useful.Specifically, you should use sentences that are simple, specific and concise, but at the same time, they need to be meaningful. For i nstance, instead of writing “content” as a problem, write “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”In addition, after creating your Lean Plan, you should go through it and try to see whether it tells a complete story about your business. A great Lean Plan should tell a story about your business. For instance, using the content marketing agency example, here is the story from their Lean Plan.Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers (identity). Our aim is to help small business owners with an online presence (target market) to create content even if they don’t have a dedicated content marketing department (problem) by providing monthly content packages, allowing them to focus wholly on running their business (solution).They will know about Droidcontent through email, social media, PPC marketing and organic search (marketing activities) and will buy the packages directly from our website (sales channels).  Our packages will offer a hands-free content marketing approach that will make our services stand out from those of other content marketing agencies, freelancers and content mills (competitors). We will charge our customers depending on their chosen package (revenue streams).We believe this will help to cover our payroll, web hosting and domain registration and marketing costs (expenses). We hope to start building the website in January 2019, launch the business in February and reach out to social media influencers in February (milestones). The business will be led by Andy, Peggy and Erick (team). Dylan and Kerr will help us with our marketing efforts (partners and resources). If your Lean Plan tells such a story, good job!TESTING YOUR IDEADeveloping a Lean Plan is only the first part of the work. Just because your Lean Plan is complete does not mean that you have a business that is ready to launch.Remember, the Lean Plan was only meant to help you come up with the main assumptions about your business idea. Before you launch the business, you need to validate these assumptions. This helps you reduce risk by confirming that your idea is viable.To test your assumptions, you need to go out and talk to your potential customers. Find out whether they actually have the problem you think they do, what they think of your potential solution to these problems, how much they are willing to pay for the solution, what alternatives they currently use, and so on.Talking to potential customers will also help you figure out the best way to market and sell to them. Don’t skip this step. Many businesses have failed because of launching before testing their idea.REVIEW YOUR RESULTS AND REFINE YOUR PLANTalking to potential customers as you test your idea might reveal some things you might have overlooked while coming up with your Lean Plan.For example, you might find out that whi le the potential customers have the problem you think they have, they do not prefer your potential solution. In this case, you might need to refine your Lean Plan in accordance with the preferences of your customers.The good thing here is that making revisions to your Lean Plan is a lot easier than making revisions to a detailed business plan. You can continue making more revisions to your Lean Plan as you learn more about your customers.WRAPPING UPThe Lean Plan Template is a great tool that allows you to quickly and easily capture the essence of your business. Unlike a business plan, the Lean Plan takes just a few minutes to write and is a lot easier to update. The Lean Plan allows you to flesh out all the important elements of your business in a single page that you can easily view and share.The Lean Plan is also much better than the Business Model Canvas because it places more focus on the problem you are trying to solve for your customers, which is a very critical aspect of ever y business.The Lean Plan helps you to easily test your business idea for viability before investing a lot of time, effort and money into the idea. The Lean Plan is a live document, which means that it should be constantly updated as you interact with your customers and learn more about them.

The Effects Of Stigma On Patients With Schizophrenia

The Impact of Stigma on Patients Diagnosed with Schizophrenia Randip Dhaliwal University of Calgary ACWR 303 March 21, 2015 Abstract The aim of this paper is to explore the various effects of stigma on individuals struggling with schizophrenia. The research discussed will account for the causes of stigma and potential solutions that should be set in place in order to reduce feelings of shame or humiliation among patients. Relevant journal articles were found through the use of PubMed and the studies analyzed were conducted among individuals who had previously received a diagnosis for schizophrenia. Results indicated that stigmatization and discrimination had an overall negative effect on the well-being of patients. Findings of the research also indicated that media outlets often depicted individuals with schizophrenia as intrusive or violent. Thus, the research presented throughout this paper emphasizes the need for awareness among the general community about the causes and effects of stigma and its ability to remain persistent within society. Keywords: Stigma, schizophrenia, discrimination The Impact of Stigma on Patients Diagnosed with Schizophrenia According to Smith and Segal (2014) schizophrenia is a disorder associated with brain function that has the ability to change the ways in which an individual acts, thinks, and sees the world (Smith Segal, 2014, What is Schizophrenia, para. 1). Symptoms of schizophrenia can be separated into both positive andShow MoreRelatedSchizophrenia Case Study1627 Words   |  7 Pages2 second and sixth-year medical school students to examine whether stigma toward mental disorders differs throughout medical education. Their results indicated that sixth-year students had more positive attitudes toward individuals with schizophrenia compared with second year students although 38.7 % of the sixth-year students still perceived individuals with schizophrenia as being dangerous. Recently, Danaci and colleagues (32) recruited 106 freshman medical school students, who did not receiveRead MoreThe Stigma Of Mental Health968 Words   |  4 PagesINTRODUCTION The stigma in mental health system is deep rooted and its origin goes back by centuries. The stigma is powerful that it has been codified in federal since last 50 years. But the realization that the stigma attached adversely affects mental health care system is still lacking. The discrimination against mental illness has invaded the systemic structure causing more worries to sufferers of mental illness and their families. While every individual and system is well aware of mental illnessRead MoreThe Stigma Of Mental Health1095 Words   |  5 PagesINTRODUCTION The stigma in the mental health system is deeply rooted and its origin goes back by centuries. The stigma is powerful that it has been codified in federal since last 50 years. But the realization that the stigma attached adversely affects mental health care system is still lacking. The discrimination against mental illness has invaded the systemic structure causing more worries to sufferers of mental illness and their families. While every individual and system is well aware of mentalRead MoreThe Issue Of Child Onset Schizophrenia Essay1612 Words   |  7 Pages#3: Child Onset Schizophrenia Becki Kennedy and Mary Marrone USC School of Social Work December 11, 2015 Martha Lyon-Levine Introduction This research paper focuses on the issue of child onset schizophrenia, specifically looking at the prognosis, symptoms, stigma, and most effective treatment options for children. This topic has become a significant social issue as a result of the recent mass school shootings throughout the nation and the associated stigma. Severe mentalRead MoreIs Schizophrenia A Mental Illness?1726 Words   |  7 Pages SCHIZOPHRENIA Kennya Castro â€Æ' Schizophrenia is a mental illness that plagues about 1 out of every 100 Americans. Despite this fact, most of the general public remains ignorant to the basic pathology of the disease and the mechanisms of identifying and treating it. It is considered by some to be a â€Å"scary† mental illness and is often ignored, when compared to the other equally serious and caustic ones like Generalized Anxiety Disorder (also referred to as GAD), ADHD, and Chronic Depression. ThisRead MoreSymptoms And Outcomes Of Schizophrenia1634 Words   |  7 Pages Schizophrenia does not exist in nature but is a man-made concept (Boghossian, 2001). It is a blurred set of ideas with no natural boundaries, constituting a social construct (Brockington, 1991). A study by Dutta et al., (2007) infers that patients diagnosed with schizophrenia present a wide diversity of symptoms and outcomes, and no biological or psychological feature has been found to be pathognomonic of the disorder. The paper goes on to say that there is no defining symptom boundary to separateRead MoreSocial Stigma Associated With Mental Illnesses1725 Words   |  7 Pagespeople with schizophrenia by heavily sedating them with meds humane, and does it give them a fair shot at life? I believe that in today’s day and age in society, there is a negative social stigma associated with mental illnesses, specifically Schizophrenia, and that not a lot of time, thought, or effort goes into getting these people the help they so desperately need, to ensure that they can still live a healthy life. When it comes to the treatment options for people with Schizophrenia, there areRead MoreMental Disorders And Its Effects On The Lives Of People With Serious Mental Illness923 Words   |  4 Pagesto have such a disability . Patients of the psychiatric health system were affected not only by the disease from which they suffer, but also by stigmas, treatments they received, and the conditions of the facilities they were in. Mental disorders were hard enough to deal with, but throw in the surrounding stigmas, and the situation only gets worse. According to a study carried out by a group of doctors â€Å"Stigmas associated with mental illness have malignant effects on the lives of people with seriousRead MoreEssay on Schizophrenia1572 Words   |  7 Pagesaccess to community resources and health coverage. The mentally ill are particularly prone to the lack of support and health care due to stigma. â€Å"In the United States, approximately 40 million adults, or 22% of the population, have a mental disorder.† (Stanhope Lancaster, 2008, p. 786). According to the National Alliance on Mental Illness (2008), Schizophrenia affects more than two million Americans, but only one third of those afflicted with this illness actually obtain treatment. It is a mentalRead MoreThe Movie A Beautiful Mind 993 Words   |  4 Pagespeople don’t make an effort to learn about a particular disease unless the re is a vested interest. Fortunately, however, every once in a while Hollywood shines the spot light on some of these disease by creating story lines about the devastating effects of these diseases, thus, raising the public awareness as it was the case with the movie, â€Å"A Beautiful Mind.† This film is one of a growing list of films in which the central character struggles with mental issues and how they are affected by it. â€Å"A

Battle of Sullivans Island in the American Revolution

The Battle of Sullivans Island took place June 28, 1776 near Charleston, SC, and was one of the early campaigns of the American Revolution (1775-1783). Following the beginning of hostilities at Lexington and Concord in April 1775, public sentiment in Charleston began to turn against the British. Though a new royal governor, Lord William Campbell, arrived in June, he was forced to flee that fall after Charlestons Council of Safety commenced raising troops for the American cause and seized Fort Johnson. Additionally, Loyalists in the city increasingly found themselves under attack and their homes raided.      The British Plan To the north, the British, who were engaged in the Siege of Boston in late 1775, began seeking other opportunities to strike a blow against the rebelling colonies. Believing the interior of the American South to be friendlier territory with a large number of Loyalists who would fight for the crown, plans moved forward for Major General Henry Clinton to embark forces and sail for Cape Fear, NC. Arriving, he was to meet a force of predominantly Scottish Loyalists raised in North Carolina as well as troops coming from Ireland under Commodore Peter Parker and Major General Lord Charles Cornwallis. Sailing south from Boston with two companies on January 20, 1776, Clinton called at New York City where he had difficulty obtaining provisions. In a failure of operational security, Clintons forces made no effort to hide their ultimate destination. To the east, Parker and Cornwallis endeavored to embark around 2,000 men on 30 transports. Departing Cork on February 13, the convoy encountered severe storms five days into the voyage. Scattered and damaged, Parkers ships continued their crossing individually and in small groups.   Reaching Cape Fear on March 12, Clinton found that Parkers squadron had been delayed and that the Loyalist forces had been defeated at Moores Creek Bridge on February 27. In the fighting, Brigadier General Donald MacDonalds Loyalists had been beaten by American forces led by Colonel James Moore. Loitering in the area, Clinton met the first of Parkers ships on April 18. The remainder straggled in later that month and in early May after enduring a rough crossing. Armies Commanders Americans Major General Charles LeeColonel William Moultrie435 men at Fort Sullivan, 6,000 around Charleston British Major General Henry ClintonCommodore Peter Parker2,200 infantry Next Steps Determining that Cape Fear would be a poor base of operations, Parker and Clinton commenced assessing their options and scouting the coast. After learning that the defenses at Charleston were incomplete and being lobbied by Campbell, the two officers elected to plan an attack with the goal of capturing the city and establishing a major base in South Carolina. Raising anchor, the combined squadron departed Cape Fear on May 30. Preparations at Charleston With the beginning of the conflict, the president of the South Carolina General Assembly, John Rutledge, called for the creation of five regiments of infantry and one of artillery. Numbering around 2,000 men, this force was augmented by the arrival of 1,900 Continental troops and 2,700 militia. Assessing the water approaches to Charleston, it was decided to construct a fort on Sullivans Island. A strategic location, ships entering the harbor were required to pass by the southern part of the island to avoid shoals and sandbars. Vessels that succeeded in breaching the defenses at Sullivans Island would then encounter Fort Johnson. The task of building Fort Sullivan was given to Colonel William Moultrie and the 2nd South Carolina Regiment. Commencing work in March 1776, they constructed 16-ft. thick, sand-filled walls which were faced with palmetto logs. Work moved slowly and by June only the seaward walls, mounting 31 guns, were complete with the remainder of the fort protected by a timber palisade. To aid in the defense, the Continental Congress dispatched Major General Charles Lee to take command. Arriving, Lee was dissatisfied with the state of the fort and recommended that it be abandoned. Interceding, Rutledge directed Moultrie to obey [Lee] in everything, except in leaving Fort Sullivan. The British Plan Parkers fleet reached Charleston on June 1 and over the next week began crossing the bar and anchoring around Five Fathom Hole. Scouting the area, Clinton decided to land on nearby Long Island. Located just north of Sullivans Island, he thought his men would be able wade across Breach Inlet to assault the fort. Assessing the incomplete Fort Sullivan, Parker believed that his force, consisting of the two 50-gun ships HMS Bristol and HMS Experiment, six frigates, and the bomb vessel HMS Thunderer, would easily be able to reduce its walls. The Battle of Sullivans Island Responding to the British maneuvers, Lee began reinforcing positions around Charleston and directed troops to entrench along the northern shore of Sullivans Island. On June 17, part of Clintons force attempted to wade across Breach Inlet and found it too deep to proceed. Thwarted, he began planning to make the crossing using longboats in concert with Parkers naval attack. After several days of poor weather, Parker moved forward on the morning on June 28. In position by 10:00 AM, he ordered the bomb vessel Thunderer to fire from extreme range while he closed on the fort with Bristol (50 guns), Experiment (50), Active (28), and Solebay (28). Coming under British fire, forts soft palmetto log walls absorbed the incoming cannon balls rather than splintering. Short on gunpowder, Moultrie directed his men in a deliberate, well-aimed fire against the British ships. As the battle progressed, Thunderer was forced to break off as its mortars had become dismounted. With the bombardment underway, Clinton began moving across Breach Inlet. Nearing the shore, his men came under heavy fire from American troops led by Colonel William Thomson. Unable to safely land, Clinton ordered a retreat to Long Island. Around noon, Parker directed the frigates Syren (28), Sphinx (20), and Actaeon (28) to circle to the south and assume a position from which they could flank Fort Sullivans batteries. Shortly after beginning this movement, all three grounded on an uncharted sandbar with the latter twos rigging becoming entangled. While Syren and Sphinx were able to be refloated, Actaeon remained stuck. Rejoining Parkers force, the two frigates added their weight to the attack. In the course of the bombardment, the forts flagstaff was severed causing the flag to fall. Jumping over the forts ramparts, Sergeant William Jasper retrieved the flag and jury-rigged a new flagpole from a sponge staff. In the fort, Moultrie instructed his gunners to focus their fire on Bristol and Experiment. Pummeling the British ships, they caused great damage to their rigging and lightly wounded Parker. As the afternoon passed, the forts fire slackened as ammunition ran low. This crisis was averted when Lee dispatched more from the mainland. Firing continued until 9:00 PM with Parkers ships unable to reduce the fort. With darkness falling, the British withdrew. Aftermath In the Battle of Sullivans Island, British forces sustained 220 killed and wounded. Unable to free Actaeon, British forces returned the next day and burned the stricken frigate. Moultries losses in the fighting were 12 killed and 25 wounded. Regrouping, Clinton and Parker remained in the area until late July before sailing north to aid in General Sir William Howes campaign against New York City. The victory at Sullivans Island saved Charleston and, along with the Declaration of Independence a few days later, provided a much needed boost to American morale. For the next few years, the war remained focused in the north until British forces returned to Charleston in 1780. In the resulting Siege of Charleston, British forces captured the city and held it until the end of the war.

A Deadly Mistake Uncovered on College Paper Buy and How to Avoid It

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Issues Concerning The International Business-Myassignmenthelp.Com

Question: What Is The Issues Concerning The International Business? Answer: Introduction Issues exist in every aspect of life and it mainly leads to incur loss and damages negatively. Considering such facet, business organisations around the world faces issues and conflicts that negatively harm their business effectiveness pessimistically. Thereby, in order to ensure organisational effectiveness, the business proceedings need to be enhanced proficiently (Forsgren and Johanson 2014). The prime aim of this report is draw a critical analysis of the issues those multi-national companies around the world faces in their business proceedings. In addition, post the analysis, effective solutions would be sketched that would assist in overcoming such issues positively. This report comprises of several critical analysis and recommendations, based on such a rationale conclusion has been described for a better understanding of the study. Background information of the organisation International Business Machines (IBM) is a world-famous information technology firm, which exists since 19th century and operating its business in approximately 171 countries around the globe. The IT organisation is onto mass-producing computer hardware, software and middleware for their respective clients from worldwide. Primarily, the organisation initiated its business in 1911 and is been founded by Charles Ranlett Flint. The company has expanded massively since its initiation and remained dedicated as well issues concerning the international businessas effective in providing value productivity. In addition, IBM has been considered as the worlds largest employer, that comprise of approximately 3,81,000 employees working as a team to accomplish one common organisational goal. The company other than producing hardware, software and middleware, it also provides consultancy services in various domains concerning from information technology to nano-technology as such. It carries the global record of generating the worlds best and finest patents that has given the world new possibilities in life. Chiefly, IBM proudly distinguished themselves from other organisations that are onto similar business of information technology in terms of catering value services to the consumers worldwide. There are end numbers of inventions that IBM has successfully made, yet the renowned inventions include ATM, floppy disks, hard drives, UPC barcode, magnetic stripes card, random access memory (RAM) and the SQL programming language. The company constantly catered innovations since its inception and t hrived in delivering quality productivity to the world. The IT industry giant has predominantly acquired several businesses with an intention to tap a higher market and maximise deliverance of value. IBMs acquisition comprise of PwC consulting firm, the Weather Company and SPSS. It has expanded its business to higher level and continuously enhancing its business operations in order to ensure effectiveness and proficiency at every level of its business proceedings (Ibm.com 2017).The company has created a mind-set within the consumers that whenever a consumer think of IBM, he/she would think of excellence and worth in products and services. Key issues of the firm in global operation IBM being the global leader in providing IT solutions and technological products and services, encounters issue that predominantly hampers its international business operations negatively. However, issues are common in nature and no organisation in the world is present with absolute no issue in their business operation (Kolk 2016). Business ethics and corporate social responsibility are the key aspects that every business organisation in the world incorporates in order to ensure organisational effectiveness as well as generating value of business. These two aspects can be defined as the moral values and concern for the society that caters social wellness as well as incur principles within a business conduct that generates a positive outlook for the business organisation (Wild, Wild and Han 2014). Considering such fact, the global market leader in technology has faced major ethical issue that has affected its business operation globally. It is widely understood fact that MNEs around the world have large number of employees working in different units and locations with common organisational objective. MNE such as IBM has a diversified employees working together with different set of language, culture, values, beliefs and morals for that matter. In such scenario, employees may or may not adhere to the ethical or c orporate social responsibility policies that have been incorporated by the organisation (Cavusgil et al. 2014). It has been observed since late 90s that IBM has been facing ethical issues concerning its business and operation. The unethical proceedings of the organisation have created a massive drop on its corporate reputation and image for that matter. The ethical issues of IBM include: Anti-trust and Monopoly IBM has been found guilty in exclusive possession or monopolization in the technological and computer industry in terms of trade and proceedings of business that has been considered as illegitimate by a federal district court. Bribery During 2011, the U.S. Securities and Exchange Commission has charged a lawsuit to IBM in the case of bribery, which has been offered to the South Korean governmental officials to acquire profitable business contracts. Later, IBM has settled down the court case by paying approximately $10 million. Besides that, the U.S. SEC has claimed that the managers at IBM have bribed the officials of South Korea and China about a decade since 1998 until 2009. The bribery that has been made to the officials of both the nation was aimed to win over the contacts of business. Workplace safety Two employees of IBM has claimed that the company has intentionally exposed them to detrimental and toxic chemical that has happened to cause them fall sick and the company had concealed such information from them. However, IBM has disagreed regarding this matter in court and alleged that the causation has happened due to the preference of employees lifestyle such as smoking and drinking (com 2017). The above issues are completely unethical in nature and it is of vital significance that such issues need to be identified prior to any damage cause to the organisation. Thereby, identification of such key issues is crucial concerning the damages it may cause to the organisations social reputation as well as on image for that matter. Ethical issues affect on the firms international business operation In context to the ethical issue of anti-trust and monopoly, the business conduct on such practices leads to a drastic decline in the efficiency level of its business operations. The business conduct of IBM identified to be very rigid and of monopolistic nature, that creates a sense of conflict and negativity within the mind-sets of employees. It is crucial that the code of conduct must be of ethical in nature and comprise of moral values and social wellness (Tai and Chuang 2014). Supposedly, if the conduct of business is of low ethics and does not include any sort of effectiveness, then it may lead to a massive decline in the organisational effectiveness. Concerning such aspect, it can be referred to as Consequentialist ethics that are based on the actions of the firm or proceedings of the business primarily. Such ethics are been determined by the consequences that it faces from the actions that it displays predominantly (Ferrell and Fraedrich 2015). Besides that, the scenario of bribery that has been made by IBM to win the contracts has created a negative effect on both the sides of firms social reputation as well as on the nations corruption level. Bribery has been considered as a serious crime in almost every nation and has been issued by the national security commissions (Paik, Lee and Pak 2017). In such case, if IBM has been indulged in such illegal affairs then it has flaunted a serious crime of tampering the national policy by involving and inducing such prohibited crime proactively. In addition, it has also incurred a heavy loss on the social reputation as well as on the image that it has on the global prospect (Shaw and Barry 2015). The code of conduct has not been well followed by the top executives of IBM and which had lead to face such consequences negatively. Concerning to the workplace safety issue, the claim of firms employees in terms of exposure to harmful chemicals that has made them fall sick has formed a negative perspective into the mind-sets of every employees working in different locations around the world (Crane and Matten 2016). The employees of IBM from other locations has viewed such scenario as matter of low ethics and claimed it as an inappropriate treatment of employees. This in turn has made the firm to face low-productivity, resignations and a substantial decline in work commitment for that matter. The business operation has come down drastically and which lead the organisation to encounter with several challenges (Grace and Cohen 2015). Firms effort in resolving the issues and its effectiveness IBM has put considerable effort in resolving the issues that has caused tremendous damage in its global business operations as well as on its social reputation. The firm has applied some of the strategic approaches that assisted to resolve such issues effectively. IBM has initiated several corporate social responsibilities with an intention to provide wellness to the society that the firm primarily operate in. The company has endorsed some effective as well as efficient proceedings that have made the organisation to settle down such ethical issues optimistically. Although, the proceedings were complex yet it has assisted proficiently. This approach has assisted the firm to uplift the social reputation and image that has been dropped down by the ethical issues that it had faced (Michalos 2017). Firstly, IBM has bestowed $50 million to the grant commissions in order to assist build smarter cities and renovate more than 100 cities around the globe with substantial energy efficiency. Secondly, approximately 3,00,000 of IBM employees has engaged in Centennial Celebration of Service that outcome in 3.5 million hours of service focused predominantly on the society. Thirdly, IBM has set out several high-potential teams to different countries around the world with the purpose of enhancing the communities to create a smarter planet around the world (Ibm.com 2017).Thereby, the approaches of IBM has been effective and proficient in bridging the gap between community and corporate in terms of elevating the repute. The actions of the firm are been effective enough as it covers every issues that has declined the firms operation and thus created a new possibility to enhance its business. In addition, it is a tacit fact providing such service and contribution for the wellness of community is viewed positively by the public as well by the government; thus, generates possibilities to re-position the firms repute effectively (Nam and Weaver 2015). Alternative actions that would have undertaken to address the issues Concerning to the above actions, there are some alternative actions that would assist in resolving the issues positively. In respect to the ethical issues of the firm, there would be requirement of advancing the code of conduct more rigid and ethical based. Besides that, there is necessity to educate the employees regarding the ethical values and its importance. It is to believe that educating or informing an individual concerning the values and importance would create a mind-set of positivity. In addition, the upshot of any unethical actions is against the regulations of society, which has to be adhering at all times by the employees of all levels. Business conduct is the key aspect of ensuring efficiency; hence, the proceedings need to be enhanced based on the economic and community demands. Conclusion This is to conclude that the ethical issues within an organisation can hamper the international business operations tremendously and which requires effective approaches to resolve such issues positively. It has been understood that necessity of compliance with the code of conduct and business ethics is of utmost importance and require extensive advancements. An organisation must follow an effectual business ethics that are enriched with moral values, which would help to cater reflection of positivity to the entire community around the globe. On the other hand, an organisation must recognise both the results of compliance and defiance of business ethics within the organisation for that matter. Thereby, it has been identified and well perceived that issues in international business is complex in nature and entail an effective approach to reconcile such issue to bring back the position positively. References Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.International business. Pearson Australia. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. Nelson Education. Forsgren, M. and Johanson, J., 2014.Managing networks in international business. Routledge. Fortune.com (2017).U.S. Authorities Drop Investigation of IBM Activities in Poland. [online] Fortune.com. Available at: https://fortune.com/2017/07/27/ibm-poland-investigation/ [Accessed 13 Sep. 2017]. Grace, D. and Cohen, S., 2015. Business ethics. Ibm.com (2017).IBM About IBM - Australia. [online] Ibm.com. Available at: https://www.ibm.com/ibm/au/en/?lnk=fab [Accessed 13 Sep. 2017]. Ibm.com (2017).IBM Corporate Responsibility. [online] Ibm.com. Available at: https://www.ibm.com/ibm/responsibility/?lnk=fab [Accessed 13 Sep. 2017]. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business,51(1), pp.23-34. Michalos, A.C., 2017. Issues for business ethics in the nineties and beyond. InHow Good Policies and Business Ethics Enhance Good Quality of Life(pp. 197-212). Springer International Publishing. Nam, K.A. and Weaver, G., 2015. Major ethical issues in the field of intercultural relations: An exploratory study.International Journal of Intercultural Relations,48, pp.58-74. Paik, Y., Lee, J.M. and Pak, Y.S., 2017. Convergence in International Business Ethics? A Comparative Study of Ethical Philosophies, Thinking Style, and Ethical Decision-Making Between US and Korean Managers.Journal of Business Ethics, pp.1-17. Shaw, W.H. and Barry, V., 2015.Moral issues in business. Cengage Learning. Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility.Ibusiness,6(03), p.117. Wild, J.J., Wild, K.L. and Han, J.C., 2014.International business. Pearson Education Limite

Manifest Destiny Essays (709 words) - MexicoUnited States Relations

Manifest Destiny MANIFEST DESTINY Manifest Destiny took place in the US in the mid-1800. Manifest Destiny was used among the Americans in the 1840s as a defense for U.S. territorial expansion. It is the presumption that God had destined the American people to at divine mission of American movement and conquest in the name of Christianity and democracy. In order to understand manifest destiny we must first find its origin. John OSullivan first initiated manifest destiny into America in 1845. This New York editor wrote the phrase that captured this mood when he attempted to explain Americans thirst for westward expansion he wrote: the fulfillment of our manifest destiny to overspread the continent allotted by Providence for the free development of our yearly expanding millions. There are two components that make up manifest destiny. One is the religious influence and the other is the need and desire for westward expansion. Manifest Destiny was based on the ideal that Americans had the divine right from God to expand its borders with no limit on area or country. For some it was the will of God for the expansionist to spread throughout the country to control and populate the country as they see fit. It did not matter to the expansionist if people such as the Indians were living on that particular piece of land. The expansionist just saw it as they were doing Gods work. The expansionist pushed many Native Americans to also move westward to escape conflict with these so-called followers of Gods will. Some Native Americans did not just turn their heads and allow the expansionist to take the land that so righteously belonged to them. The Native Americans did fight back on some occasions however the Native Americans could not withhold any longer and subsided to the Americans control. The expansionist forced many of the Native Americans on reservations as they continued to move westward to dominate what the ex pansionist thought was theirs to dominate. While some were driven on what they believe was Gods will others saw Manifest Destiny as the historical inevitability domination of North America from sea to sea. Before, manifest destiny, many Americans had small families not by choice, but for the mere fact that many of the people would die before they would reach forty. By the mid 1800s technology began to rise, and the life span for many Americans increased. The U.S. population grew from more than 5 million in 1800 to more than 23 million by the mid century. By the increasing of families in town many of the towns became overcrowded. At this point many Americans looked to the west for possible permanent homes. To others Americas manifest destiny was s looked west for economic gain. The land westward-represented wealth, income, self-sufficiency, and freedom. No one really knew what laid west to them, but many of these people were very adventurerous and took the journey west. By the 1840s expansion westward was at its highest. Many Americans traveled the Santa Fe Trail or the Oregon Trail. Many merchant-traders who took manufactured good from Santa Fe to exchange for furs and other items available there used the Santa Fe Trail. William Becknell, a Missouri trader, first discovered the trail. He opened the Santa Fe trial as a commercial route between what was then the western reaches of the United States and New Mexico. For other adventurers the Oregon Trail seemed to be their source of travel. In 1845 approximately 5,000 traveled the Oregon Trail to Oregons Willamette Valley. The Oregon Trail was the longest pioneer trail that went west. It was a long travel that was approximately 2,00 miles. Many people died on the way, but the thirst for wealth over exceeded the rate of survival. The Santa Fe Trail and The Oregon Trail contributed to many Americans outlook on the westward expansion. Manifest Destiny was a very historic event that was responsible for making America grow. It helped bring about new inventions such as the wagon in 1831. It also helped open paths for the railroad. Because of manifest destiny Americas driven right for expansion and exploration will never die. History