Workforce Diversity at IBM Essay Example | Topics and Well Written Essays - 1000 words

Workforce Diversity at IBM - Essay Example IBM had just executed Workforce decent variety as ahead of schedule as 1953 while this solitary turned into a prerequisite more than ten years after the fact under the Civil Rights Act of the US in 1964. This shows IBM has consistently been focused on executing workforce decent variety not at all like different firms who do it since it must be finished. IBM had just understood the significance of expanding the workforce for the firm so as to build profitability as well as to build their vital bit of leeway. The way that IBM had just grasped the possibility of workforce assorted variety as right on time as the 1950s is significant in contemplations that the globalization of exchange had not started. Globalization, which was extremely key in constraining associations into grasping working environment decent variety, just came a lot later during the 1980s and it is right now that most worldwide firms acknowledged they needed to broaden their workforce so as to guarantee that they are un iversally serious and that they can address the difficulties of a worldwide market (Strachan, French and Burgess 4). In such manner, IBM can be viewed as the pioneer of the standard of workforce decent variety. Taking a gander at the data gave about IBM workforce assorted variety in this area, it turns out to be certain that the individual is progressively evident that executing workforce decent variety ought not be driven by the governmental policy regarding minorities in society of the Civil Rights Act of the US in 1964. ... a cutting edge world, any firm, particularly those working in the worldwide condition ought to have the option to ensure that their work is as broadened however much as could reasonably be expected. A differentiated workforce isn't just bound to give the firm more developments but at the same time can address the issues of the assorted market. IBM was the first to understand that enhancing the workforce would assist the redesigns with being ready to be serious in a worldwide market. Truth be told, as indicated by Richard (477), present day associations are understanding that differentiating the workforce isn't the perfect activity, yet a necessity for the association so as to gain upper hand in the market. This presumably clarifies the motivation behind why IBM proceeded to get one of the best organizations on the planet. The other issue which comes out from the subject is the way that executing workforce assorted variety isn't a simple assignment and it is an errand which must be ta ken a gander at in an intense way. Firms ought to have the option to comprehend workforce assorted variety isn't just about employing people from all classifications of individuals, for example, from various races, various capacities and so on. Workforce decent variety anyway is having the option to search for abilities from varying backgrounds. IBM was the main firms to break the ice when isolation in the work environment was high. Numerous organizations misconstrue workforce assorted variety and execute it in the incorrect manner. In addition to the fact that firm misunderstand decent variety, yet additionally the enactments which have been made, for example, the Civil Rights Act of the US in 1964 have an inappropriate perspective on what assorted variety ought to be. Decent variety ought not be roused by giving the minority bunches an additional favorable position over the larger part. Equivalent open door business ought to be roused by the need to have all individuals of a wide range of

Have People Become Overly Dependent on Technology? Essay

Since we, as a general public, are grasping innovation without completely understanding the drawn out repercussions of this choice. We’re continually searching out momentary increases and enhancements without truly contemplating the entire picture for people in the future. PCs are extraordinary, don’t misunderstand me. They are awesome instruments that help many disentangle their life, get more data, and at long last, ideally improve, increasingly educated choices. These better educated choices ideally lead to better lives (for individuals) or better incomes and expanded benefits (for organizations). However, PCs are not generally the correct decision, in any event, when they seem to give an answer for a current issue. As an apparatus, a PC is a valuable guide. It has helped planners and specialists plan and give progressively solid, fascinating structures and structures. It permits us to part iotas, and order human genomes. It can remove mystery from business knowledge and item request bends. It even permits us to trade cash as bits and bytes rather than genuine paper cash evolving hands. Be that as it may, as an establishment for a significant enconomic column in our nation, I think we’re pushing the envelope of rational reasoning. There is nothing of the sort as an unhackable PC framework. There is nothing of the sort as an all day, every day/365 PC framework (regardless of what a few organizations guarantee). Also, until there is, placing the entirety of your eggs into an electronic future appears to be somewhat foolhardy to me. Envision a force blackout. You know, the benevolent we had only a couple of years back on our as far as anyone knows present day power matrix. The benevolent that isn’t expected to occur. The caring that brought a whole shoreline of our nation coming to a standstill. That’s fine, you state, those things are crack events, and happen once in for a little while. Like the California power outages of a couple of years prior. In any case, as our hunger for power increments, and our framework neglects to stay up with it (and it truly is not even close to staying up with it †it is far fetched the U. S. has enough hold power supplies without taking advantage of our neighbors from the north during top use periods). Presently, rather than simply going a couple of days without power, envision a whole society without power. Would it be able to occur? For a couple of days, sure. Yet, for half a month or much longer Who knows? The inquiry in my brain isn’t if something like this is conceivable, however essentially when. Presently, fifty years back, draftsmen and specialists could continue working, since they utilized their drafting sheets and chart paper to make the structures that hold us up. The NYSE could continue running utilizing classic paper and pencil, much the same as they did at that point. Residents could utilize money rather than charge or platinum cards to pay for merchandise and enterprises. The fact of the matter is, fifty years back, I figure society could without much of a stretch endure and beat a slip by in power in any event, for an extensive stretch of time. It was badly designed, yet the fundamentals of every day life (and the nuts and bolts of our economy! didn’t rely upon power being solid and plenteous. The entirety of that has changed. I speculate some new modelers wouldn’t realize how to plan a 50-story expanding on paper (without help of a CAD program), or a specialist who needed to analyze a patient without the dependence on requesting 10 or 15 lab tests. O r then again a legislator who couldn’t depend on moment surveying procedures. Or then again residents who needed to turn to perusing their news, rather than viewing in on TV. Or on the other hand a significant stock trade not having the option to work since generators were never intended to be utilized full-time, inconclusively. As an instrument, I think PCs are the cat’s howl. In any case, as this something more they’ve become, this incorporated segment that such huge numbers of individuals have gotten reliant upon, I am here and there somewhat stressed or concerned. We accept we live in a generally steady world, with basically unlimited supplies of characteristic assets. But that conviction isn’t grounded in all actuality †we live in a restricted asset world where, at some point (maybe in some of our’s future), a portion of those assets might just run out or lessen fundamentally. So it’s a basic condition: constrained future regular assets implies restricted supplies of power, the stuff that controls our cutting edge world. PS †Yes, I know, I know, let’s place our faith on sun powered or atomic, in light of the fact that they’ve demonstrated such a great amount of guarantee to date! Normally, a ton can change during my lifetime, however we’ve all been sitting tight for an achievement in vitality creation for quite a long time and none has come. Atomic was the last huge one with business acknowledgment, and that was grown over 50 years back! †¢Mankind has had devices since the start of written history and that is all innovation. We are an animal that can take care of issues by making physical arrangements and that is to some extent what makes us not the same as most creatures, however not all. Is vexing that we have such a large number of conditions on innovation and huge frameworks that we can not fix or re-make without any problem. †¢Yes, we are getting excessively subject to innovation. The greater part of us can’t spell accurately. Why? Spell checking programming. We have gotten languid. Why? Transport offices. Innovation isn't terrible in itself, yet we, the individuals of 21st century, are abusing it. We have got stationary and subsequently sicknesses which were obscure 200 years prior have currently got ordinary. †¢No, we are not as an animal varieties excessively subordinate upon innovation as it stands today. As we have made the devices which prompted innovation, we have additionally realized why it is they will and are important †our recollections bomb us, so we need a record to address us or to gain from or revamp; what is upon a PC isn't written in stone, it might be changed. This is a liquid perspective that was obscure to past ages; a consistently changing â€Å"evolution of thought†. It is over every one of the an unbiased instrument to speak with those of our own nation in with others, we need this in a world with a populace in regularly expanding billions. †¢People will consistently be required and needed for up close and personal association, yet where that is beyond the realm of imagination; innovation protects those binds and permits us to connect for additional assistant. Spelling and language are consistently evolving fields; it isn't obscure for the individuals of one nation to communicate in numerous dialects and still be residents conceived of that society †yet not have a typical tongue among them. Accents, even the words and slang can and will change inside less then an age. Innovation is permitting us to â€Å"keep up† with those changes, get them, and furthermore making new ones; additionally we are aware of catastrophes not long after they occur, if not as they occur; sparing existences of individuals simply like us; who while they probably won't have our way of life or language, are none the less human. While there are new illnesses, inquire as to whether they are genuinely â€Å"new† or something that past ages attempted to get by against and impart to free ourselves as well as other people of; and fizzled, in light of the fact that they didn't have the innovation we are growing currently to see how an ailment functions and how to free ourselves. Unquestionably †another explanation behind it is that individuals are utilizing it to express awful things with the goal that they don’t need to express it to the person’s face, as digital harassing for instance. †¢Yes for the most part, yet at the same time there are t he individuals who have extremely minor hints of innovation reliance. Regardless of we can see of the individuals in urban regions where innovation is the â€Å"life blood† of exceptionally living substance, some side of the nation †the provincial/remote regions, then again, have no or slight innovation ran lives. They despite everything live in a crudely where there are no PCs, cellphones, and so forth and where they work with uncovered hands and exposed feet. Innovation is currently rising, making our lives parcel all the more simple, however shouldn't something be said about the â€Å"behind the world†? †¢Yes! The one day our school power went out we could scarcely accomplish any work on the grounds that our Smartboard went out with the force. I mean even right now we are on the PC searching for answers as opposed to making sense of ourselves. So what happens when we come up short on coal and oil and so much stuff: no more innovation! We should manage without it. A few people will do flawlessly well without it. Others will lo ok til' the very end to discover another asset. Tragically the individuals who search til' the very end will have quite recently squandered as long as they can remember on something inconceivable. Perhaps in the event that somebody does it won’t keep going long. It’s just a single asset. In the event that somebody designs that I hearby prompt against it! Presently get off the PC and accomplish something without innovation! †¢First thing †is it electrical innovation you’re on about, or innovation all in all? We utilize general innovation all day, every day. We use results of that innovation every minute of every day. We likewise utilize electrical tech day in and day out. We have gotten dependant on it, yes. It has made us idiotic, apathetic, it has transformed us a ton. However, from a straightforward force cut, as with the thing over, that sort of thing ought not occur. That is over-dependance even by present day gauges, presumably. We have incorporated a wide range of innovation into each second of lives. Be that as it may, it’s not terrible. It’s simply the way some utilization it that’s terrible. Don’t realize how to spell due to spell-checking? Really awful, mate, that’s your flaw. Ought to figure out how to spell without it. I can spell without it. I can spell truly well without it. Why can’t you? (Not to state YOU can’t spell†¦ however who knows? ) The fundamental issue from it, however, is presumably sluggishness. Why walk when you can jump in the vehicle? Why play football, or rugby, or badminton outside when you can play Red Dead Redemption, or watch the Undead Nightmare story on Youtube? In any case, I play outside. Also, get a lot of time to play PS3 and watch stuff on Youtube. Furthermore, type stuff up on Wikianswers while I sho

Business Model Canvas Alternative Lean Plan Template

Business Model Canvas Alternative Lean Plan Template If you have been thinking of starting a business, you have obviously heard and read about the importance of a business plan. While business plans are quite useful, that’s not to say they don’t have their problems. Business plans take too long to write, yet most of those you will share your business plan with probably won’t read it end to end.Updating your business plan regularly as your business grows is also quite difficult. For many entrepreneurs, the business plan is simply a document that they have to present to the bank or investors in order to secure funding.While writing a business plan is hectic, planning your business is still critical. Starting a business without planning out key activities is a recipe for failure. What if you had a way to capture the essence of your business in a simple, one page template instead of having to write and format a 10 page business plan?Fortunately, you can do that using a template known as the Business Model Canvas, which was developed by Alexander Osterwalder.WHAT IS THE BUSINESS MODEL CANVAS?The Business Model Canvas is a planning tool that allows business owners to make a graphic representation of the different variables involved in starting a business. It provides an easy way to visualize a business without having to worry about all the details that go into a business plan.A Business Model Canvas can also be used to analyze the current situation of an existing business. Below is an example of what the Business Model Canvas looks like. While the Business Model Canvas provides a quick and easy way of visualizing a business, it has one major flaw. It does not focus on the product/market fit. In other words, the Business Model Canvas does not care whether the business solves any real problem for its customers.Why is this so much of a problem?Think about the last time you went to buy something from the supermarket. What did you buy? More importantly, why did you buy it? My guess is that you did not buy whatever you did just because the supermarket had it in stock, or because you had some money to spend, or because you saw the product being advertised on TV. Instead, you bought it because you needed it, because it helped you solve a certain problem.For example, if you bought a set of batteries for your TV’s remote control, you bought them because you needed to use the remote control but could not because the batteries had run out. If you bought a refrigerator, you bought it because you needed to preserve food.If you b ought a lawn mower, you bought it because you need to mow your lawn. The point here is that each of your buying decisions is determined by a need or a problem.What the above tells us is that for any business to attract customers, it needs to solve a certain problem for the customer. It also needs to solve the problem in a unique way in that convinces customers to buy its products instead of available alternatives. Not only does the business need to solve a problem, it also needs a unique solution to the problem.Without that, the business is bound to fail.Unfortunately, the Business Model Canvas does not consider on this crucial aspect of a business.To ensure that this very important aspect of your business is not forgotten, the solution is to use another business planning tool known as the Lean Plan Template.WHAT IS THE LEAN PLAN TEMPLATE?Just like the Business Model Canvas, the Lean Plan Template is a simple tool that allows you to quickly and easily capture the essence of your bus iness. The major difference is that the Lean Plan template places more focus on the problem your business is trying to solve.The premise behind the Lean Plan Template is that it is impossible to create value and make your business model work without first understanding your customer’s problems.Once you know what your customers’ problems are, it becomes a lot easier to define solutions, come up with a unique value proposition, determine the sources of revenue, and so on.On the other hand, without a clear understanding of your customer’s problems, it becomes challenging to articulate some aspects of your business, such as the key resources, key activities, and key partners, all of which are part of the Business Model Canvas.Some of the elements that make the Lean Plan Template better suited to planning your business compared to the Business Model Canvas include:Problem:  The number one reason most businesses fail is that they set out to solve the wrong problem. According to CB I nsights, majority of business (42%) fail because they solve problems that are interesting rather than problems that serve a market need. This leads to building of the wrong product that customers are not interested in. By including a description of the problem, the Lean Plan Template ensures that entrepreneurs do not end up making this costly mistake.Solution: Apart from understanding customer problems, a business also needs to ensure that it is offering the best possible solution. By including this section, the Lean Plan Template ensures that the business is focused not on providing a solution the owners are obsessed with, but a solution that actually works.Competition: A business also needs to think about the other players offering solutions to its prospective customers. The aim of this section is not to discourage you from working towards your vision, but rather to encourage you to think about how to give your business a competitive edge. Without thinking about this, your busines s has no way of grabbing a portion of the market share from already existing players within the market.Milestones: Starting a business is a very chaotic undertaking. There are hundreds of things to be done. If you are not careful, you can easily end up devoting your time and effort to activities that do not move your business forward. To avoid this, you need to decide beforehand what important activities you need to undertake and the key metrics that you will use to evaluate your business’ performance. This helps you to stay on course and prevents you from chasing the wrong goals.As you can probably tell so far, the Lean Plan is designed to help entrepreneurs test their business. It is not meant for investors, customers or consultants. Still, the entrepreneur can use the Lean Plan template to engage with all these people and validate their business idea.ELEMENTS OF THE LEAN PLAN TEMPLATEThe Lean Plan Template is made up of 12 elements, which fall under 5 main segments.Brought toge ther, these 12 elements give the entrepreneur a comprehensive overview of the business and helps to ensure that the business has a product/market fit.Below is a quick overview of all the sections and elements that are included in the Lean Plan Template.1. StrategyThis section of the Lean Plan Template outlines gives an outline of your business and explains what the business intends to do. The strategy section is comprised of five key elements:Business Identity: This gives a one sentence overview of your business. Who are you? What does your business do? What value do you provide to your customers? You can think of this as your unique value proposition. For example, a content marketing agency’s might have their business identity as “Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.”Problem: This gives a brief description of the problem you are trying to solve for your customers. Go ing with our content marketing example from above, the problem can be stated as “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”Solution: This is a brief explanation of how you are solving the problem you described above. Here, you will essentially give a description of your products and services. Our content marketing agency can have their solution as “Droidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needs.”Target Market: Here, you should give a description of the customers your products and services are targeting. What is the size of the market? Are you targeting one or multiple segments within the market? Remember, the aim is not to conduct in-depth market research at this stage. You just want to get a rough idea of who your customers are and whether the size of the market is enough to sustain your business.Comp etition: Here, you should describe other business who are trying to solve the same problem as you. Don’t just think about businesses that are offering the offering the same products and services as you. Instead, think of any other alternatives that your customers might use instead of your products, even if they are not within the same industry.For instance, if your business is a hotel, you are in competition not only with other hotels, but also with individuals letting out their apartments and condos on Airbnb. In addition, you should also include a brief description of any factors that differentiate your business from your competitors.2. TacticsThis section describes the tactics you will use to implement your strategy. This section comprises four key elements:Sales channels: This should give a description of the channels you intend to sell your products and services. Are you going to open a brick and mortar store? Will you sell online? Or will you sell your products through a dis tributor? Explain the channels you are going to use to get the product to the market.Marketing Activities: Here, you should give a brief explanation of the key things you will do in order to reach your customers. Will you advertise online or through traditional mass media? Will you attend trade shows to promote your products? Will you hold a grand opening? Or will you partner with other businesses?Team: This should give a list of the key team members and their roles. This is important because your team can be the difference between success and failure. If there are some key roles that you intend to hire once the business is running, you should also list them here.Partners and resources: If your business needs to work with other businesses in order to be successful, you should list these businesses here. If your business needs any key resources, you should also list them here.3. Business ModelWithout money, you cannot claim to be in business. In this section, you need to describe how money will flow into and out of your business. This section has two key elements.Revenue: Here, you need to describe how your business will make money. The aim is to give you a general idea of revenue, so there is no need to come up with detailed financial forecasts at this stage. Simply write down a bulleted list of your primary revenue streams and you are good to go.Expenses: Here, list down the expenses you will incur when running your business. Once again, don’t be so concerned with detailed forecasts and numbers. You just want to make sure that you understand all the costs that will be associated with running your business.4. ScheduleThis is the last section of the Lean Plan Template. It contains only one key element:Milestones: This section contains a list of tasks, activities, responsibilities and key milestones that you need to undertake and achieve as you set out building your business. These include tasks like registering your business, getting licenses and permits wher e necessary, launching the business, and so on, as well as milestones such as getting the first 100 customers, reaching a certain number of app installs, hitting a certain revenue target, and so on.Now that you know all the elements that make up the Lean Plan Template, let’s take a look at a sample Lean Plan Template to see what it actually looks like.Business IdentityDroidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.ProblemSmall businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.SolutionDroidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needsTarget MarketSmall business owners with an online presenceBusinesses without a dedicated content marketing departmentThe CompetitionOther content marketing agenciesFreelancersContent millsSales Chann elsWe sell directly through our websiteMarketing ActivitiesEmail marketing campaignSocial media marketingPPC marketingSEORevenueContent writing packagesExpensesPayrollMarketing and advertisingWeb hosting and domain registrationMilestonesBuild website (Jan 2019)Launch (Feb 2019)Reach out to social media influencers (Feb 2019)Team And Key RolesAndy: OwnerPeggy: Sales and marketingErick: OperationsPartners And ResourcesDylan: InfluencerKerr: SEO consultantAs you can see, the Lean Plan helps an entrepreneur to flesh out the most important aspects of their business in one page and to come up with all the assumptions on which the business will be based.Keep in mind that, while the Lean Plan Template is designed to enable you distill the essence of your business easily and quickly, there are some considerations you need to follow in order for it to be useful.Specifically, you should use sentences that are simple, specific and concise, but at the same time, they need to be meaningful. For i nstance, instead of writing “content” as a problem, write “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”In addition, after creating your Lean Plan, you should go through it and try to see whether it tells a complete story about your business. A great Lean Plan should tell a story about your business. For instance, using the content marketing agency example, here is the story from their Lean Plan.Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers (identity). Our aim is to help small business owners with an online presence (target market) to create content even if they don’t have a dedicated content marketing department (problem) by providing monthly content packages, allowing them to focus wholly on running their business (solution).They will know about Droidcontent through email, social media, PPC marketing and organic search (marketing activities) and will buy the packages directly from our website (sales channels).  Our packages will offer a hands-free content marketing approach that will make our services stand out from those of other content marketing agencies, freelancers and content mills (competitors). We will charge our customers depending on their chosen package (revenue streams).We believe this will help to cover our payroll, web hosting and domain registration and marketing costs (expenses). We hope to start building the website in January 2019, launch the business in February and reach out to social media influencers in February (milestones). The business will be led by Andy, Peggy and Erick (team). Dylan and Kerr will help us with our marketing efforts (partners and resources). If your Lean Plan tells such a story, good job!TESTING YOUR IDEADeveloping a Lean Plan is only the first part of the work. Just because your Lean Plan is complete does not mean that you have a business that is ready to launch.Remember, the Lean Plan was only meant to help you come up with the main assumptions about your business idea. Before you launch the business, you need to validate these assumptions. This helps you reduce risk by confirming that your idea is viable.To test your assumptions, you need to go out and talk to your potential customers. Find out whether they actually have the problem you think they do, what they think of your potential solution to these problems, how much they are willing to pay for the solution, what alternatives they currently use, and so on.Talking to potential customers will also help you figure out the best way to market and sell to them. Don’t skip this step. Many businesses have failed because of launching before testing their idea.REVIEW YOUR RESULTS AND REFINE YOUR PLANTalking to potential customers as you test your idea might reveal some things you might have overlooked while coming up with your Lean Plan.For example, you might find out that whi le the potential customers have the problem you think they have, they do not prefer your potential solution. In this case, you might need to refine your Lean Plan in accordance with the preferences of your customers.The good thing here is that making revisions to your Lean Plan is a lot easier than making revisions to a detailed business plan. You can continue making more revisions to your Lean Plan as you learn more about your customers.WRAPPING UPThe Lean Plan Template is a great tool that allows you to quickly and easily capture the essence of your business. Unlike a business plan, the Lean Plan takes just a few minutes to write and is a lot easier to update. The Lean Plan allows you to flesh out all the important elements of your business in a single page that you can easily view and share.The Lean Plan is also much better than the Business Model Canvas because it places more focus on the problem you are trying to solve for your customers, which is a very critical aspect of ever y business.The Lean Plan helps you to easily test your business idea for viability before investing a lot of time, effort and money into the idea. The Lean Plan is a live document, which means that it should be constantly updated as you interact with your customers and learn more about them.

Business Model Canvas Alternative Lean Plan Template

Business Model Canvas Alternative Lean Plan Template If you have been thinking of starting a business, you have obviously heard and read about the importance of a business plan. While business plans are quite useful, that’s not to say they don’t have their problems. Business plans take too long to write, yet most of those you will share your business plan with probably won’t read it end to end.Updating your business plan regularly as your business grows is also quite difficult. For many entrepreneurs, the business plan is simply a document that they have to present to the bank or investors in order to secure funding.While writing a business plan is hectic, planning your business is still critical. Starting a business without planning out key activities is a recipe for failure. What if you had a way to capture the essence of your business in a simple, one page template instead of having to write and format a 10 page business plan?Fortunately, you can do that using a template known as the Business Model Canvas, which was developed by Alexander Osterwalder.WHAT IS THE BUSINESS MODEL CANVAS?The Business Model Canvas is a planning tool that allows business owners to make a graphic representation of the different variables involved in starting a business. It provides an easy way to visualize a business without having to worry about all the details that go into a business plan.A Business Model Canvas can also be used to analyze the current situation of an existing business. Below is an example of what the Business Model Canvas looks like. While the Business Model Canvas provides a quick and easy way of visualizing a business, it has one major flaw. It does not focus on the product/market fit. In other words, the Business Model Canvas does not care whether the business solves any real problem for its customers.Why is this so much of a problem?Think about the last time you went to buy something from the supermarket. What did you buy? More importantly, why did you buy it? My guess is that you did not buy whatever you did just because the supermarket had it in stock, or because you had some money to spend, or because you saw the product being advertised on TV. Instead, you bought it because you needed it, because it helped you solve a certain problem.For example, if you bought a set of batteries for your TV’s remote control, you bought them because you needed to use the remote control but could not because the batteries had run out. If you bought a refrigerator, you bought it because you needed to preserve food.If you b ought a lawn mower, you bought it because you need to mow your lawn. The point here is that each of your buying decisions is determined by a need or a problem.What the above tells us is that for any business to attract customers, it needs to solve a certain problem for the customer. It also needs to solve the problem in a unique way in that convinces customers to buy its products instead of available alternatives. Not only does the business need to solve a problem, it also needs a unique solution to the problem.Without that, the business is bound to fail.Unfortunately, the Business Model Canvas does not consider on this crucial aspect of a business.To ensure that this very important aspect of your business is not forgotten, the solution is to use another business planning tool known as the Lean Plan Template.WHAT IS THE LEAN PLAN TEMPLATE?Just like the Business Model Canvas, the Lean Plan Template is a simple tool that allows you to quickly and easily capture the essence of your bus iness. The major difference is that the Lean Plan template places more focus on the problem your business is trying to solve.The premise behind the Lean Plan Template is that it is impossible to create value and make your business model work without first understanding your customer’s problems.Once you know what your customers’ problems are, it becomes a lot easier to define solutions, come up with a unique value proposition, determine the sources of revenue, and so on.On the other hand, without a clear understanding of your customer’s problems, it becomes challenging to articulate some aspects of your business, such as the key resources, key activities, and key partners, all of which are part of the Business Model Canvas.Some of the elements that make the Lean Plan Template better suited to planning your business compared to the Business Model Canvas include:Problem:  The number one reason most businesses fail is that they set out to solve the wrong problem. According to CB I nsights, majority of business (42%) fail because they solve problems that are interesting rather than problems that serve a market need. This leads to building of the wrong product that customers are not interested in. By including a description of the problem, the Lean Plan Template ensures that entrepreneurs do not end up making this costly mistake.Solution: Apart from understanding customer problems, a business also needs to ensure that it is offering the best possible solution. By including this section, the Lean Plan Template ensures that the business is focused not on providing a solution the owners are obsessed with, but a solution that actually works.Competition: A business also needs to think about the other players offering solutions to its prospective customers. The aim of this section is not to discourage you from working towards your vision, but rather to encourage you to think about how to give your business a competitive edge. Without thinking about this, your busines s has no way of grabbing a portion of the market share from already existing players within the market.Milestones: Starting a business is a very chaotic undertaking. There are hundreds of things to be done. If you are not careful, you can easily end up devoting your time and effort to activities that do not move your business forward. To avoid this, you need to decide beforehand what important activities you need to undertake and the key metrics that you will use to evaluate your business’ performance. This helps you to stay on course and prevents you from chasing the wrong goals.As you can probably tell so far, the Lean Plan is designed to help entrepreneurs test their business. It is not meant for investors, customers or consultants. Still, the entrepreneur can use the Lean Plan template to engage with all these people and validate their business idea.ELEMENTS OF THE LEAN PLAN TEMPLATEThe Lean Plan Template is made up of 12 elements, which fall under 5 main segments.Brought toge ther, these 12 elements give the entrepreneur a comprehensive overview of the business and helps to ensure that the business has a product/market fit.Below is a quick overview of all the sections and elements that are included in the Lean Plan Template.1. StrategyThis section of the Lean Plan Template outlines gives an outline of your business and explains what the business intends to do. The strategy section is comprised of five key elements:Business Identity: This gives a one sentence overview of your business. Who are you? What does your business do? What value do you provide to your customers? You can think of this as your unique value proposition. For example, a content marketing agency’s might have their business identity as “Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.”Problem: This gives a brief description of the problem you are trying to solve for your customers. Go ing with our content marketing example from above, the problem can be stated as “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”Solution: This is a brief explanation of how you are solving the problem you described above. Here, you will essentially give a description of your products and services. Our content marketing agency can have their solution as “Droidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needs.”Target Market: Here, you should give a description of the customers your products and services are targeting. What is the size of the market? Are you targeting one or multiple segments within the market? Remember, the aim is not to conduct in-depth market research at this stage. You just want to get a rough idea of who your customers are and whether the size of the market is enough to sustain your business.Comp etition: Here, you should describe other business who are trying to solve the same problem as you. Don’t just think about businesses that are offering the offering the same products and services as you. Instead, think of any other alternatives that your customers might use instead of your products, even if they are not within the same industry.For instance, if your business is a hotel, you are in competition not only with other hotels, but also with individuals letting out their apartments and condos on Airbnb. In addition, you should also include a brief description of any factors that differentiate your business from your competitors.2. TacticsThis section describes the tactics you will use to implement your strategy. This section comprises four key elements:Sales channels: This should give a description of the channels you intend to sell your products and services. Are you going to open a brick and mortar store? Will you sell online? Or will you sell your products through a dis tributor? Explain the channels you are going to use to get the product to the market.Marketing Activities: Here, you should give a brief explanation of the key things you will do in order to reach your customers. Will you advertise online or through traditional mass media? Will you attend trade shows to promote your products? Will you hold a grand opening? Or will you partner with other businesses?Team: This should give a list of the key team members and their roles. This is important because your team can be the difference between success and failure. If there are some key roles that you intend to hire once the business is running, you should also list them here.Partners and resources: If your business needs to work with other businesses in order to be successful, you should list these businesses here. If your business needs any key resources, you should also list them here.3. Business ModelWithout money, you cannot claim to be in business. In this section, you need to describe how money will flow into and out of your business. This section has two key elements.Revenue: Here, you need to describe how your business will make money. The aim is to give you a general idea of revenue, so there is no need to come up with detailed financial forecasts at this stage. Simply write down a bulleted list of your primary revenue streams and you are good to go.Expenses: Here, list down the expenses you will incur when running your business. Once again, don’t be so concerned with detailed forecasts and numbers. You just want to make sure that you understand all the costs that will be associated with running your business.4. ScheduleThis is the last section of the Lean Plan Template. It contains only one key element:Milestones: This section contains a list of tasks, activities, responsibilities and key milestones that you need to undertake and achieve as you set out building your business. These include tasks like registering your business, getting licenses and permits wher e necessary, launching the business, and so on, as well as milestones such as getting the first 100 customers, reaching a certain number of app installs, hitting a certain revenue target, and so on.Now that you know all the elements that make up the Lean Plan Template, let’s take a look at a sample Lean Plan Template to see what it actually looks like.Business IdentityDroidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers.ProblemSmall businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.SolutionDroidcontent offers monthly content packages. Business owners can focus on other aspects of their business knowing that we are handling all their content needsTarget MarketSmall business owners with an online presenceBusinesses without a dedicated content marketing departmentThe CompetitionOther content marketing agenciesFreelancersContent millsSales Chann elsWe sell directly through our websiteMarketing ActivitiesEmail marketing campaignSocial media marketingPPC marketingSEORevenueContent writing packagesExpensesPayrollMarketing and advertisingWeb hosting and domain registrationMilestonesBuild website (Jan 2019)Launch (Feb 2019)Reach out to social media influencers (Feb 2019)Team And Key RolesAndy: OwnerPeggy: Sales and marketingErick: OperationsPartners And ResourcesDylan: InfluencerKerr: SEO consultantAs you can see, the Lean Plan helps an entrepreneur to flesh out the most important aspects of their business in one page and to come up with all the assumptions on which the business will be based.Keep in mind that, while the Lean Plan Template is designed to enable you distill the essence of your business easily and quickly, there are some considerations you need to follow in order for it to be useful.Specifically, you should use sentences that are simple, specific and concise, but at the same time, they need to be meaningful. For i nstance, instead of writing “content” as a problem, write “Small businesses do not have enough manpower to exclusively dedicate to their content marketing efforts.”In addition, after creating your Lean Plan, you should go through it and try to see whether it tells a complete story about your business. A great Lean Plan should tell a story about your business. For instance, using the content marketing agency example, here is the story from their Lean Plan.Droidcontent helps businesses attract, nurture and convert leads through valuable, in-depth content that speaks and sells to your target customers (identity). Our aim is to help small business owners with an online presence (target market) to create content even if they don’t have a dedicated content marketing department (problem) by providing monthly content packages, allowing them to focus wholly on running their business (solution).They will know about Droidcontent through email, social media, PPC marketing and organic search (marketing activities) and will buy the packages directly from our website (sales channels).  Our packages will offer a hands-free content marketing approach that will make our services stand out from those of other content marketing agencies, freelancers and content mills (competitors). We will charge our customers depending on their chosen package (revenue streams).We believe this will help to cover our payroll, web hosting and domain registration and marketing costs (expenses). We hope to start building the website in January 2019, launch the business in February and reach out to social media influencers in February (milestones). The business will be led by Andy, Peggy and Erick (team). Dylan and Kerr will help us with our marketing efforts (partners and resources). If your Lean Plan tells such a story, good job!TESTING YOUR IDEADeveloping a Lean Plan is only the first part of the work. Just because your Lean Plan is complete does not mean that you have a business that is ready to launch.Remember, the Lean Plan was only meant to help you come up with the main assumptions about your business idea. Before you launch the business, you need to validate these assumptions. This helps you reduce risk by confirming that your idea is viable.To test your assumptions, you need to go out and talk to your potential customers. Find out whether they actually have the problem you think they do, what they think of your potential solution to these problems, how much they are willing to pay for the solution, what alternatives they currently use, and so on.Talking to potential customers will also help you figure out the best way to market and sell to them. Don’t skip this step. Many businesses have failed because of launching before testing their idea.REVIEW YOUR RESULTS AND REFINE YOUR PLANTalking to potential customers as you test your idea might reveal some things you might have overlooked while coming up with your Lean Plan.For example, you might find out that whi le the potential customers have the problem you think they have, they do not prefer your potential solution. In this case, you might need to refine your Lean Plan in accordance with the preferences of your customers.The good thing here is that making revisions to your Lean Plan is a lot easier than making revisions to a detailed business plan. You can continue making more revisions to your Lean Plan as you learn more about your customers.WRAPPING UPThe Lean Plan Template is a great tool that allows you to quickly and easily capture the essence of your business. Unlike a business plan, the Lean Plan takes just a few minutes to write and is a lot easier to update. The Lean Plan allows you to flesh out all the important elements of your business in a single page that you can easily view and share.The Lean Plan is also much better than the Business Model Canvas because it places more focus on the problem you are trying to solve for your customers, which is a very critical aspect of ever y business.The Lean Plan helps you to easily test your business idea for viability before investing a lot of time, effort and money into the idea. The Lean Plan is a live document, which means that it should be constantly updated as you interact with your customers and learn more about them.